Mr. Crackles Brand and Packaging

The Snack Brothers came to me with a mission: launch a new bacon bites product into the New Zealand market with a bold, energetic, attitude-driven approach. Enter Mr. Crackles — a mischievous pig with a big personality and even bigger flavour.

From the start, the goal was to pack as much character into the design as possible. The logo, pack shot, and quirky details — from piggy trotters and playful footprints to cheeky bomb icons — all work together to bring this sassy snack brand to life.

This was a blast to create ;)